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How to attract attention with my paper?

ACM opened their digital library (dl.acm.org) till June 30 - thanks! Reading through it reinforces one thing: don't use titles that ask a question. Just tell the answer. Then I don't have to dig through your abstract (or even conclusions!) to find your answer!
I should follow up with - I like Kent Beck's patterns for papers - http://cs.utexas.edu/~wcook/papers/HowToGetaPaperAcceptedToOOPSLA/HowToGetAPaperAcceptedToOOPSLA.htm - "One startling sentence" - Bill Wake on Twitter

 engage audiences in 4 sentences. Sentence 1: State the problem Sentence 2 : Why is the problem is a problem? Sentence 3: A “startling” sentence Sentence 4: Implications of the startling sentence.

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