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How to evaluate strategic producs

Take the questions from Zero To One, which every company has to answer. These are (p153):
1. The Engineering Question
2. The Timing Question
3. The Monopoly Question
4. The People Question
5. The Distribution Question
6. The Durability Question
7. The Secret Question
I take my potential and existing products and evaluate, "Yes," "No," or "?" for every question and product. Sum the answers up where "Yes" is 1, "?" is 0, and "No" is -1. Compare the results. You know how important the different products are, where the strengths and weaknesses are and where to work on.

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